Finding creators
Who actually has a local audience?
For local businesses in Portsmouth
Get discovered by local creators.
Discovered Local connects your business with relevant TikTok and Instagram creators in your area, and handles everything from finding the right creators to arranging visits and getting the content posted.
- Get in front of new local people, through creators they already follow
- A growing bank of real content about your business, every month
- No time spent finding, messaging or chasing creators. We do it all
First month free · Cancel any time · 4 local creator collaborations every month · Starting in Portsmouth
Your business
Independent bistro, Southsea
We find and match a local creator
@portsmouth.plates
Portsmouth · Food & lifestyle
TikTokInstagram
They visit and create the content
TikTok
Found the best brunch in Southsea
Reels
Sunday roast, Old Portsmouth
Their local audience discovers you
People nearby looking for somewhere new to go
Illustrative example, not a real collaboration.
The problem
Finding good local creators shouldn’t be your job.
You know social media matters.
But finding creators, checking whether they’re actually local, messaging them, arranging visits, chasing content and figuring out who’s worth working with takes time.
We do all of that for you.
Outreach
Who should you message? What do you say?
Organisation
Who’s coming in? When? What are they creating?
Follow-up
Did they post? Where? When?
Discovered Local takes the work off your plate.
What you get
More local people finding you, without more work for you.
The point isn’t the posts. It’s what a steady stream of local creator content does for a business that people have to find before they can visit.
New local people finding you
Every creator brings their own local following, so you turn up in front of people nearby who haven’t found you yet, via someone they already watch.
A recommendation, not an advert
It doesn’t read like marketing, because it isn’t. It’s someone local telling their audience about somewhere they went and enjoyed.
A content bank that keeps growing
Every month adds more real video of your food, your room and your people, made by someone who actually came in.
No time out of your week
No creators to hunt down, no DMs to chase, no shoot to organise. You host the visit. We and the creator handle the rest.
Content you can use yourself
Agree it with the creator and their content can live on your own channels and website too, long after the visit.
Pointed where you need it
Quiet Tuesday lunches, a new menu, a refurb, a seasonal push. Tell us what matters this month and we’ll aim the collaborations at it.
What we control is the collaborations and the content. What audiences do next is up to them, which is why we don’t promise views, bookings or customers.
One collaboration can create:
Creator visit
Social content
Local reach
New people discovering you
Why it works
Your food looks better when someone else is showing it off.
When you post your own food, people know it’s an advert. Of course you think it’s good. It’s yours.
When a local creator posts it, it’s a recommendation. They came in, they ate it, and they’re showing their own followers. It’s the same thing as a friend telling you where’s good to eat, just to a whole local audience at once.
When you post it
- Reaches people who already follow you
- Everyone knows it’s an advert. You’re supposed to say your food is good
- Shows your business the way you want it seen
When a local creator posts it
- Reaches the creator’s followers: people nearby who may never have heard of you
- Lands as a recommendation from someone they chose to follow
- Shows the real experience through a customer’s eyes: the plate arriving, the first sip, the room on a busy night
Keep posting on your own channels. That’s where people check you out. Creators are how they find you in the first place.
Is it worth it?
Four meals and £149 a month. Here’s what that buys.
It’s a fair question. You’re hosting four creators a month and paying us on top. So here’s the honest trade.
What it costs you
- £149 a month as a founding business, and your first month is free
- Four meals, drinks or visits a month, at what they cost you to make, not the menu price
- About an hour per visit, on days and times you choose. Quiet slots are fine
That’s about £37 per collaboration, plus the cost of the meal.
What you get back, every month
- Four local creators a month, each showing your business to their own local followers
- 4+ pieces of real TikTok and Instagram content about your food, your venue and your team
- Recommendations from people your future customers already follow, not ads they scroll past
- Content you can reuse on your own channels, with the creator’s agreement
- All the finding, vetting, messaging, scheduling and chasing, done for you
Compare it with the alternatives
Doing it yourself
Finding creators, checking their audience is actually local, messaging, scheduling and chasing posts. That’s hours every month, on top of running the place.
Hiring a photographer
You pay for the shoot, and the content still only reaches the people who already follow you.
Paid social ads
You pay for every view, people know it’s an ad, and the moment you stop paying it stops working.
Book visits into a quiet lunch or a slow midweek evening and the meal comes from a table that would have sat empty anyway.
And your first month is free. If it isn’t working for you, cancel before month two and all it’s cost you is four meals.
How it works
A simple way to get local creators through your doors.
- 01
We find the creators
We build a network of local TikTok and Instagram creators and identify the people who are a good fit for your business.
- 02
We arrange the collaborations
We handle the outreach, matching, scheduling and reminders.
- 03
They visit and create
Creators experience your business and create authentic content for their audience.
- 04
You get discovered
Your business gets in front of people nearby who are looking for somewhere new to go.
Business
You host the visit
Creator
Matched by us
Content
TikTok & Instagram
Local audience
People nearby
Pricing
One simple monthly price.
Founding businesses
Standard priceFounding price£149/ month
First month free
4 local creator collaborations every month, fully coordinated. Your first month is free. After that, our standard price is £249/month and the first Portsmouth businesses to join pay £149.
Start your free monthNot working for you? Cancel before your second month and you won’t pay a penny.
Every month you get:
- 4 local creator collaborations
- 4+ pieces of social content
- TikTok & Instagram exposure
- Creators matched to your business
- Creator coordination handled
- Fresh creators regularly introduced
- Cancel any time
You provide the experience. We handle everything else.
The commitment is 4 creator collaborations a month. Most collaborations produce more than one piece of content, but creators decide what they publish, so we don’t guarantee views, or customers.
Why local creators
Local followers matter more than huge follower counts.
We’re not looking for celebrities.
We’re looking for creators whose audiences actually live nearby.
A Portsmouth creator with a few thousand engaged local followers can be far more relevant to a Portsmouth restaurant than someone with a huge audience spread across the country.
3,000
local followers
People who can actually walk through your door.
can be more relevant than
100,000
nationwide followers
Spread across the whole country.
An illustration of how we pick creators, not a performance claim.
Why recurring
One creator post is nice. Four every month is a strategy.
The goal isn’t one big influencer post and then nothing.
We want your business to keep showing up in local feeds throughout the year.
Different creators. Different audiences. Fresh content. Every month.
Your content bank, compounding
Month 1
4
collaborations so far
Month 3
12
collaborations so far
Month 6
24
collaborations so far
Month 12
48
collaborations so far
A year of Discovered Local is 48 local creator collaborations and the content that comes with them, for £149 a month as a founding business. Your own channels keep doing their job. This is everything happening on everyone else’s.
The network
We’re building Portsmouth’s local creator network.
We’re recruiting creators who make content about food, restaurants, lifestyle and local life.
That means when you join Discovered Local, you’re not starting from scratch trying to find someone to work with.
We’ve already started building the network.
@creatorname
Portsmouth
Food · Lifestyle4.2k followers@creatorname
Southsea
Food · Local7.8k followers@creatorname
Portsmouth
Lifestyle · Restaurants2.1k followers
Illustrative examples of the creators we’re recruiting, not real profiles. We’ll show real creators here once they’ve agreed to be featured.
Our first city
Starting in Portsmouth.
We’re building the UK’s local creator network one city at a time.
We’re starting with Portsmouth, connecting the city’s restaurants and independent businesses with the creators who live here.
- Portsmouth
- Southampton
- Bournemouth
- Brighton
- more
Portsmouth is our launch city. The others are where we’re headed next. They aren’t live yet.
Portchester
Cosham
Fratton
Old Portsmouth
Southsea
Portsmouth, first.
More cities later
© OpenStreetMap contributors · OpenMapTiles
Who it’s for
Built for businesses people discover locally.
Restaurants
Get more people discovering what’s on the menu.
Cafés
Put your coffee, brunch and atmosphere in front of local audiences.
Bars & pubs
Show people why they should visit.
Independent businesses
Turn great experiences into content people want to share.
Done for you
You don’t need another thing to manage.
You
- Provide the experience.
Us
- Find creators.
- Match them.
- Arrange the visit.
- Send reminders.
- Track the content.
Creators
- Visit.
- Create.
- Post.
Founding businesses
We’re just getting started.
Discovered Local is launching in Portsmouth, starting with a small group of local businesses and creators.
Join the first businesses using Discovered Local in Portsmouth.
Start your free monthTry it free for a month.
Four creator collaborations, on us. See the visits, see the content, see how it feels. If it isn’t working for you, cancel before your second month and you won’t pay a penny.
Start your free month
First month free · Cancel any time · No long-term contract